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This volume was born out of two considerations. On the one hand, we recognized how the identity boundaries that define Organization Theory and Strategy are crucial to emphasize the distinctiveness of these different research traditions, facilitate our engagement with them, and delineate our contributions. On the other, we felt a growing need to cross those boundaries, and broaden the conversation between these fields. Our wish thus was to create a forum where Organization Theory and Strategy may meet and bring together some of the scholars who work at the intersection between these fields. In this introductory piece we share our understanding of what may distinguish Organization Theory from Strategy, and also illustrate how the research intersection between those fields looks like. In closing the chapter, we explain how the different contributions to this volume map onto one another and elaborate on several avenues of future development.

The “upper echelon” literature has mainly produced static empirical studies on the impact of top management team composition on organizational outcomes, ignoring the dynamics of industrial demography. Organizational ecology explicitly studied the dynamics of organizational diversity at the population level, however largely ignoring how the entry and exit of executives shapes organizational diversity over time. In this paper, we try to integrate both streams of demography research and develop a multi-level behavioral theory of organizational diversity, linking selection processes at both levels of analysis. The behavioral mechanism connecting the two levels of analysis is the stylized empirical fact that small groups, including top management teams, routinely reproduce their demographic characteristics over time. We argue that, under certain conditions, the potent forces of team homogenization coevolve with those of population-level selection to sustain between-firm diversity.

How does having an external affiliation influence the probability of employee inter-firm mobility? Our review of the literature suggests that it is difficult to predict ex-ante whether holding an external affiliation increases or decreases inter-firm mobility due to the presence of competing arguments related to the benefits of employment flexibility against agency costs. In the absence of a clear direction for prediction, we conduct an exploratory analysis on administrative labor market data from Sweden during 2002–2010. Specifically, we examine the effects of a few contingencies that are prominent in the study of employment and organizations, namely, organizational age, size, and employment tenure. We find that holding an external organizational affiliation reduces inter-firm mobility among younger and smaller organizations, and for recent hires; yet it increases inter-firm mobility for other organizations and employees. We discuss the implications of our work for future research.

We study ceremonial adoption of voluntary standards, where participants adopt the standard in principle but do not change their practices. Ceremonial adoption can benefit individual participants, who may be able to reap the benefits of association with the standard at lower cost, but it can be problematic for overall levels of adoption. We conceive of ceremonial adoption as an interaction between strategic incentives of participants and social ties to their audiences, such that not all participants are likely to ceremonially adopt. Our setting is the Leadership in Energy and Environmental Design (LEED) certification for sustainable construction. We study the conditions under which projects register for LEED certification, allowing them to claim affiliation with LEED, but then do not actually finish certification. While our data are correlational in nature, our results suggest that studying the competition for audience members (in our case, occupants) can provide greater understanding of certification behavior as well as overall levels of adoption. Our findings have implications for organizations that design and maintain voluntary standards and for organization theorists who wish to understand field-level change. Thus, we provide more evidence that strategy and organizational theory interact in important and often unexamined ways.

Why do nations succeed in particular industries? Why do certain industries prosper in one country, but languish in others? Several recent attempts to address these core questions in the study of geography and strategy are based on the notion of domestic rivalry as the essence of the persistence of competitive advantage of nations. Starting from the claim that rivalry between countries typically implies competition among organizational populations across national boundaries, in this paper we make a first attempt to develop empirical connections between a central problem in international business and the conceptual and analytical categories of corporate demography. Relying on information on the founding of 719 independent motorcycle producers operating in Belgium, Italy and Japan during the period 1898–1993, we build on recent results in organizational ecology to link a selected number of essential but underspecified aspects in current theories of international business to observable patterns of competition within and among organizational populations. The results of the analysis invite a new interpretation of the evolutionary forces that shape the competitive advantage of nations.

Corporate misconduct carries significant social and economic costs, and therefore regulators and other stakeholders seek to deter it. Despite the significant costs and deterrence efforts, corporate misconduct is widespread and our understanding of it is limited. As argued in this chapter, one key reason for this is the lack of understanding of the benefits and penalties of misconduct for the companies and individuals involved, as well as the detection of such behavior. This chapter seeks to advance our understanding of corporate misconduct and builds on the rational choice model (RCM) – where the decision to engage in misconduct hinges on a calculation of the expected costs and benefit – and links it to research in organization theory and strategy. Specifically, it sets a research agenda at the intersection of organizational and strategic perspectives, to deepen our understanding of corporate misconduct and shed light on opportunities for empirical and theoretical research which can potentially aid in developing effective deterrence strategies.

Empirical research demonstrates that category specialism is aligned with competitive success and that social actors indulging in perceptual violations of social codes are subjected to devaluations. Through category generalism, however, social actors may obtain access to diverse set of audience segments. This chapter investigates such a trade-off in the context of political ideologies – conceived here as composed of social codes and exposed to a discipline similar to that of market categories. A successful instance of repositioned identity is introduced and discussed: the case of the British Liberal Democrats Party during the post-WWII period. Particular attention is dedicated to the process of recombination of own and oppositional social codes. This strategy contributed to increase the audience attention received on each of the issues traditionally “owned” by the Liberal Democrats Party. Party level analyses suggest that the borrowed issues improved audience attention when they contributed to extend and clarify the ideological roots of the Liberal Party. The implications of this case study for current research on market categories are further discussed.

How do radical technological fields become naturalized and taken for granted? This is a fundamental question given both the positive and negative hype surrounding the emergence of many new technologies. In this chapter, we study the emergence of the US nanotechnology field, focusing on uncovering the mechanisms by which leaders of the National Nanotechnology Initiative managed hype and its concomitant legitimacy challenges which threatened the commercial viability of nanotechnology. Drawing on the cultural entrepreneurship literature at the interface of strategy and organization theory, we argue that the construction of a naturalizing frame – a frame that focuses attention and practice on mundane, “rationalized” activity – is key to legitimating a novel and uncertain technological field. Leveraging the insights from our case study, we further develop a staged process model of how a naturalizing frame may be constructed, thereby paving the way for a decrease in hype and the institutionalization of new technologies.